Brad Ward, PCC · ICF Certified Coach
Reach Your Impossible
For those navigating change, seeking clarity, or working to lead and live with greater intention.
Credential
PCC · ICF
Based in
Palm Springs, CA
As featured in
TEDx ✦
Harvard Business Review ✦
Entrepreneur ✦
The New York Times ✦
Forbes ✦
TEDx ✦
Harvard Business Review ✦
Entrepreneur ✦
The New York Times ✦
Forbes ✦
Where we go to work
A few arenas. One steadier you.
My work is grounded in resilience after trauma and life transitions, human-centered leadership, and personal transformation u2014 each designed to support you in moving forward with clarity and self-trust.
01
Human-Centered Leadership
At the core of leadership is your relationship with the people you lead. We focus on the impact you have on others, systems, and communities.
02
Resilience After Trauma
Once you’ve worked through your experiences, coaching supports you in moving forward with steadiness, choice, and self-trust.
03
Personal Transformation
Understand the patterns beneath the surface and decide, with intention, how you want to respond to them.
04
Navigating Change
Meet transitions and uncertainty with greater clarity, grounded in what matters most to you.
05
Clarity & Self-Trust
Reconnect with your strengths and learn to trust your decisions u2014 even in challenging moments.
Meet Brad
Brad Ward, PCC, TICC, TIRC
Brad Ward, PCC, TICC, TIRC is the owner of Brad Ward Coaching LLC in Palm Springs, CA. Before opening his coaching practice, Brad worked in the nonprofit sector for twenty years, twelve of those in leadership positions.
What drew him to that work still fuels his work today: his core values of equality, social justice, and meaning in life.
His clients describe his coaching style as supportive, empathetic, and insightful. Brad uses his knowledge and experience in neuroscience, emotional intelligence, human values, and leadership to help clients better understand themselves and reconnect with their strengths.
He is a fierce advocate of women, people of color, and sexual minorities, all of whom are underrepresented in leadership roles. He values diversity, champions equity, and fosters inclusion; he is an agent of change focused on building healthy workplaces and supporting people in becoming more fully themselves.
20+
Years in Service
12
Years in Leadership
PCC
ICF Credentialed
2014
Coaching in Palm Springs
Client Stories
What Brad's clients say.
Real experiences from people who chose to better understand themselves, navigate change, and move forward with intention.
I was in a time of great transition and was filled with fear, self-doubt, and anxiety because I was trying to do too much on my own. Working with Brad, I discovered I wasn't as lost as I thought myself to be. I was closing myself off from receiving love and support, and not prioritizing my needs and the things that brought me joy. Now, my self-care has improved and I have rearranged my priorities to reflect who I truly am, what my heart wants, and what I value. I'm also quicker to ask for help and allow it in. I trust life more.
Jilliana Antoniewicz
I was facing some significant life changes, including moving to a new city and changing jobs, after ending a long-term relationship. I was anxious about all the decisions and the changes they would bring. At times it felt overwhelming. Working with Brad, I realized the decisions I was making would improve the quality of my life and create positive options for the future. Now I've established my priorities and created concrete plans, which I've already put into action. I'm clear and confident with my decisions, and as a result, I feel excited about the changes I'm making!
Bob S.
Brad walked with me through the challenges I had in front of me. He didn't solve my problems, but he helped me find the solutions I needed to address them. He held a mirror up to me so I could see how I was leading or not, and helped me see where I needed to improve. He supported me to challenge the barriers I had created to my own success. It was eye-opening and empowering!
Scott Robinson
Boys & Girls Clubs of Cathedral City
Work with Brad
Online booking options.
Personalized coaching to build clarity, resilience, and authenticity book the format that fits where you are.
Transformational Coaching
Deep-dive coaching that helps you understand your patterns, make clearer decisions, and lead your life with intention.
Prepaid One-Hour Coaching
Focused coaching sessions that provide structure, accountability, and space to think more clearly about what matters most.
Zoom Chemistry Session
Focused, high-impact sessions for those ready to gain clarity and move forward with purpose.
The Process
Growth isn't linear.
It’s a process of returning – each time with greater awareness.
01
Awareness
02
Acceptance
03
Embodiment
04
Action
From the Journal
Notes on resilience & leadership.
Leadership, Resilience, Transformation
June 22, 2026
Leadership, Transformation
June 22, 2026
